AsiaPay wanted an ad that would strike the perfect balance between fun and informative. As such we pitched an exciting and bold concept to present business and payment solutions in the context of a Monopoly game.

The commercial became a prop-intensive video shoot with a logistically demanding and challenging production design obstacle to overcome, featuring a key-prop in the form of a giant monopoly board in the centre of a soundstage. Through smooth collaboration and precise execution from the production team, we tackled the shoot and brought the concept to life. The result? An engaging and playful ad that effectively communicates AsiaPay’s message in a striking manner.

Directed by Zac Lee